In 2012, AskMen teamed up with Unilever and CLEAR for a 2 month period to roll out one of the largest branded content-integration campaigns on the web. The campaign included a series of elements to help men become better men. The campaign included the AskMen “Firsts” iPad magazine, which dealt with the “firsts” — from first loves to first cars — that all men experience, and included the personal stories from many men who have become experts in their fields. The campaign also included three offline AskMen Academy events across the United States (NY, LA, CHI), in which a carefully selected set of influencers and tastemakers got to experience both brands and learn about specific subjects — like style and mixology — with experts onsite. AskMen developed three branded video series and a massive branded tentpole feature, The Top 49 Most Influential Men of 2012, which received over 500,000 votes from men worldwide, 1.1 million pageviews on the first day alone and garnered mass media coverage from the likes of Yahoo, Huffington Post, CNN, Entertainment Tonight, and attention from major celebrities like Snoop Dogg, Breaking Bad’s Bryan Cranston and gold medalist Usain Bolt. The campaign also included a 3 week long A-List newsletter sponsorship and social media placement.